CHALLENGES
The Clout Africa reached out to us to increase the social media presence for the brand over the course of a month.
clout africa
Clout Africa is Africa's first 360 music promotional audio-visual radio-digital platform with the mission to produce, promote and connect Nigeria’s finest musical talents to a National, African & Worldwide audience. Clout was created to bridge the chasm between our talent and the global music market we seek to dominate. They offer a dynamic range of services that includes production, airplay and distribution because they possess world class facilities and the weight of the country’s most extensive media network.
Process
During the month, the main focus was basically getting people to know and become familiar with the Clout NG brand by massively promoting the various #CloutLive sessions (Adekunle Gold, Fireboy DML and Praiz's sessions) through unique and effective strategies.
Results
Comparing the figures before and after the month, the impressions increased by about 900%, profile visits by 1700% and mentions, 5600%, while the followers rose by 478 during this period.